Did you know 45% of stay-at-home mothers experience “mom burnout” due to juggling responsibilities and lacking clear work-life boundaries? (Source: Bumble) This statistic is alarming because there are so many women who go through the same. And when they think of quitting their jobs the question of financial stability and independence strike their minds. In such a situation, the idea of working from home seems comforting.
Work from home jobs are not only suitable for those mothers or housewives who are tired of their everyday hustle, but also for those women, who want to start their career and achieve financial stability and growth. When it comes to work from home earning opportunities, affiliate marketing is the best option for housewives. This blog post is going to be all about helpful tips for housewives and moms to start earning through affiliate marketing.
Tips to start making money through affiliate marketing
- Find your passion
Start with finding your passion. Which topic or niche interests you. It can be cooking and baking, parenting and family, health and wellness, DIY home decor. It can be literally anything. Your job becomes a hundred times easier, when you enter a niche that interests you. The efforts in brainstorming ideas for blog posts, product recommendation or other forms of content becomes easy and it doesn’t feel like a chore.
Once you are done deciding which niche is the best for you, start with your research. Conduct your research around the target audience, profitable affiliate campaigns, commission rates, competition and future growth of the niche. This way, you will know what your chosen niche has in store for you.
Note: Here are some profitable niches that are suitable for housewives and mothers:
- Baby and toddler gears
- Organic and healthy living
- Budgeting and financial planning for families
- Personal growth and productivity
The niches that we mentioned earlier as examples are profitable too.
- Focus on problem solving
The mistake that most of the newbie affiliate marketers make, is that they don’t focus on solving the problem. Solely recommending the products won’t help you build trust and credibility among the audience. You need to present your recommendations as a solution in front of them.
For example:
Product: Home cook’s spice kit
Pain point: Cooking the same old recipes with the same flavors kills the excitement of the meals. People feel hesitant to try new spices because of the uncertainty associated with the taste.
Recommendation/ Solution: Home cook’s spice kit helps adding flavors to your food by giving you options of some variety of high quality spices. It also has a recipes booklet that has some delicious recipes along with the tips and tricks of storing the spices.
- Content creation
Content plays a very crucial role in affiliate marketing and it has to be of good quality if you want people to click on your affiliate link. If you are promoting your product through a blogging website, then here are the things you need to focus on, to get clicks and conversions:
- Write attention grabbing headlines to get people to click on your blog post.
- Instead of writing your content in paragraphs, convert them into headings and short pointers. This will make your content readable to the audience.
- Add creative photos, infographics and videos to make your content more engaging.
- Optimize your content for SEO by adding relevant keywords. You need to craft your content in a way that meets the user’s intent. If your content fulfills the user’s search intent, nobody can stop your content from ranking on Google.
If you are not comfortable with blog posts then you don’t have to worry because there are other social media platforms too that you can leverage. Here’s how you can do that:
- Instagram: According to some reports from all over the internet, Instagram users globally watch reels 17.6 million hours a day. Reels are the hottest concept on the platform these days.
Influencers post outfits inspiration, must-try recipe videos, and content meant for educational or fun purposes. This is one of the best platforms that housewives and moms can use to promote their products.
- Facebook: Join those facebook discussion groups that are related to your niche and participate in the discussions. This way, you will be able to build an organic audience and bond with other moms in the group.
For example: You chose a babycare product niche and if a mother is in need of some of the best products for their babies, then you can promote your affiliate products. But you don’t have to be overly promotional. Share the affiliate link as a solution to their problems.
- Pinterest: Pinterest brags a user base of 430 million as of 2023. So, it is one of the best platforms for building a massive audience. You just have to be very creative in the type of content you produce because pinterest is all about creativity.
You can create some creative dreamy boards on pinterest which will reflect your desires and lifestyle. You can mold your dreamy boards around your decided niche. For example, in the baby care and parenting niche you can go for topics like, Healthy snacks for kids and baby gears that every new mom should have.
You need to add only those products that resonate with your dreamy boards. Use high-quality images and videos in your content and do not forget to add the affiliate links.
Note: For instagram and facebook, you can post 2-3 times in a day without compromising the quality of the content. For pinterest, you need to pin 5-20 times a day, if you want the users to remember you.
- Time Management
Time management is the most difficult task ahead of all the moms and housewives. You can start affiliate marketing, but initially you will have to devote time for that. Time management becomes a chore when you have to take care of the household responsibilities alongside children. Here are the things you can do to maintain a balance between your household responsibilities and side hustle:
- On weekends take out 30 minutes-1 hour to review your content calendar, schedule social media posts that you will make live in the coming week. Prioritize those tasks that are important and create a time table for yourself. You do not have to exhaust yourself.
- Divide your daily schedule into small chunks. In the morning, you can finish your everyday household chore, from cleaning to cooking. During the afternoon, you can devote an hour to writing blog posts or shooting videos. You can fix the evening time for social media posts or editing. When you divide your daily routine into separate tasks, it becomes easy for you to manage household responsibilities and work.
- Make a list of those tasks that you feel takes more time in affiliate marketing. It can be editing blog posts or videos or managing social media. Since these tasks
take more time and they are important, you can try prioritizing them at times when you feel most energetic. This will help you stay focused and keep up the quality.
- You can try giving out some of your work to freelancers. Like you can hire freelance content writers, graphic designers or video editors. This will help you save time on days when you are busy with other important things.
It is high-time that housewives and mothers should stop looking for ways on “How to make money as an affiliate marketer” and start working towards it. The above mentioned tips will definitely help you start affiliate marketing as a side hustle. All you have to do is find a good niche, create high quality content, look for the best affiliate programs, promote their products and earn commissions. We know these things might seem difficult to you, but once you get into affiliate marketing then there is no going back.
Source : Internet Scholars – Best Place to Learn Affiliate Marketing.