Educational workshops require ample planning and a lot of brainpower. You probably have all of the agendas and schedules mapped out already, and just want people to sign up. However, even if you create the best educational workshops possible, you won’t get much traction if you don’t market them properly, especially online.
Here are a few online promotion ideas for your workshops.
Utilize social media channels
The first thing you need to have is engaging content. Share informative posts about the workshop topics, benefits, and speaker bios. Make a few of these posts in advance, and schedule them leading up to the workshop.
When you market on social media, your visuals must be on point. You want people to stop and look at your posts instead of just scrolling past. So, post appealing visuals related to your workshop. Design these using the educational poster templates on PosterMyWall for a cohesive look.
Optimize your website for search engines
Keyword research is the first step when you want to optimize your website. Use the tools at your disposal to find the best keywords you can target. Then, work on both on-page and off-page SEO.
With on-page optimization, incorporate these keywords into your website. Use them in the text, titles, meta descriptions, as well as meta tags. Also design a landing page specifically for your workshop, with clear information and a call to action.
For off-page SEO, get in touch with relevant blogs and websites for link-building purposes. You can use online third-party tools for this, or work with other websites on a link exchange basis.
Incorporate paid advertising campaigns
Paid advertising campaigns are still a major marketing method. Google Ads is a great tool for this purpose. Use it to target potential attendees, based on various demographics, such as location, age group, and interests.
Also incorporate paid social media advertising into your online promotion. Market your workshop on platforms like Facebook and Instagram. Both platforms have a battery of tools that make the process very simple and convenient to track as well.
Collaborate with influencers
Partner with industry experts around you, and invite them to speak at your workshop. If that’s not possible, then have them promote it on their marketing channels to their followers. Offer them discounts or tickets in exchange for this promotion.
Make sure you highlight this influencer participation in your promotion campaigns. It will help you get more participants on board.
Participate in the relevant online communities
Engage with your target audience in the relevant online communities. Participate in online forums and groups related to your workshop topic and industry. Show your position as an industry expert by sharing valuable knowledge and answering questions.
You can find these groups on social media platforms or through your networking channels. Participate in these communities in an engaging manner, so that potential participants and attendees are familiar with you regardless of your events.
Run email marketing campaigns
Email marketing is an excellent way to personalize your promotion efforts. First, build an email list, with email addresses from potential attendees. Then, send out targeted campaigns based on their interests and their level of interaction with you.
Promote your workshops, provide valuable content, and offer exclusive discounts in your emails. Also follow up on previous emails so that recipients know that you care about them. Make sure your subject lines are engaging enough for them to open your emails and get intrigued about your workshops.
Offer various deals and discounts
The classic discounts and deals will never really go out of vogue. So, use these to get people to sign up. Encourage early registration with early-bird discounts. These will create a sense of urgency and give you an idea about workshop attendance as well.
Also offer package deals and referral discounts. This will encourage your audience to spread the word and get others to sign up with them.
Gather attendee testimonials
Reach out to people from your previous workshops and get them to share their testimonials with you. These can be in video or text form, so that you can share them across various online mediums.
Showcase your success stories with quotes from previous attendees to build trust and credibility. All of this will encourage people to sign up and participate in your upcoming educational workshops.
Include a call to action
Whenever you conduct online marketing, you need to include a call to action. You can’t just throw information out there and not tell people what to do with it. Make the registration process easy, and provide clear instructions with a prominent registration button.
Also highlight the benefits attendees will gain from the workshop. These can be career progress, educational opportunities, networking opportunities, and much more.
In conclusion, if you utilize these strategies, you can promote your educational workshops online and attract a large number of attendees.
