The world of ecommerce has been revolutionized by technology, and this is evident in the proliferation of Amazon sellers today. In turn, Amazon sellers have to keep up with the ever-growing competition through the use of tools like Jungle Scout and Viral Launch. These two software programs are designed to help Amazon sellers find products to sell, monitor sales metrics, competition and track keywords. That said, this blog post examines the key features of both software in 2023 to help you make an informed decision on which one to use in your Amazon business with jungle scout alternative.
Pricing
Jungle Scout has a pricing structure that favors startups, whereas Viral Launch’s pricing structure is more significant. Jungle Scout’s pricing ranges from $19/month to $69/month, which covers different numbers of user accounts, private label sales, and research functionality. On the other hand, Viral Launch’s pricing starts at $49/month to $349/month with different features such as keyword research, product discovery, and others included in each plan.
Sales Metrics and Product Research
Both Jungle Scout and Viral Launch provide users with tools to monitor their products’ performance on Amazon. Jungle Scout suits Amazon sellers who already sell products on Amazon and need to monitor sales metrics, whereas Viral Launch is an all-in-one solution that includes product research, keyword research, and sales metrics monitoring. Users will have access to sales data, product pricing, and performance, and also track their Amazon listing’s rank.
Product Discovery and Keyword Research
Jungle Scout is great for product discovery but lacks a robust keyword research tool. They offer a keyword scout tool that allows sellers to identify which keywords they should focus on. Meanwhile, Verbal Launch tracks down the best keywords for the products to rank organically on Amazon. Amazon sellers can also use Verbal Launch to discover new product opportunities by analyzing the competition.
Customer Service
Jungle Scout’s customer service receives some complaints as it can take a longer time to respond to queries than Verbal Launch. Viral Launch, on the other hand, takes pride in providing very fast customer support. Users may easily contact Viral Launch through live chat or contact tickets, whereas Jungle Scout typically requires emails to be sent to the support team.
Ease of Use
Both software programs have an easy-to-use interface and require no technical skills to use. Jungle Scout’s interface may be a bit overwhelming at first, especially for beginners. Virtually Launch, provides his customers with an easy-to-use interface, with detailed guides published on their website to assist newbies in understanding how the program works.
Amazon has become a highly competitive marketplace over the past few years, and it’s no surprise that entrepreneurs are always looking for ways to stand out from their competitors. One of the most essential tools for Amazon sellers is product research software, which helps them find the best products to sell and optimize their listings. There are several product research platforms available, but Jungle Scout and Viral Launch are two of the most popular tools in the market. In this blog post, we will compare and analyze the key features of both Jungle Scout and Viral Launch to help you decide which software is right for you.
- Product and Keyword Research Features
Both Jungle Scout and Viral Launch offer a variety of features for product research and keyword analysis. Jungle Scout’s product database is much larger than Viral Launch’s, with more than 70 million products in its database. In contrast, Viral Launch has about 10 million products in its database. Jungle Scout also offers more in-depth metrics for product analysis, such as sales, revenue, and profit estimates, which can help sellers make informed decisions about their products.
On the other hand, Viral Launch has a more flexible keyword research tool, allowing sellers to research by category, marketplace, and competitor. Its keyword research tool integrates with Amazon’s auto-suggest and offers keyword scores based on relevancy, search volume, and competition. Jungle Scout’s keyword research tool is more basic, providing essential data such as search volume, competition, and opportunity scores.
- Product Tracking and Data Analysis
Both Jungle Scout and Viral Launch offer product tracking and data analysis features, which allow sellers to monitor their competition and make informed decisions. However, the two tools have different approaches to data analysis. Jungle Scout has a more comprehensive product tracking feature, which tracks sales, price, and other essential metrics of competitors’ products.
Viral Launch, on the other hand, focuses more on product trends, providing real-time data on product launches, trends, and seasonality. The software offers a variety of tools to help sellers identify and capitalize on opportunities, such as the “Product Discovery” tool, which suggests trending product ideas.
- Listing Optimization Features
Both Jungle Scout and Viral Launch offer listing optimization tools, which help sellers optimize their listings for maximum visibility and sales. Jungle Scout’s listing optimization tool provides sellers with detailed insights into how they can improve their listings, such as adding more images, optimizing their titles, and improving their product descriptions. The software also provides an hourly sales estimate, which helps sellers to make informed pricing decisions.
Viral Launch also offers a listing optimization feature, which analyzes sellers’ listings and provides suggestions for optimization. The software provides an analysis of the listing’s title, description, and bullet points and suggests improvements that can help to increase sales. However, the Viral Launch tool is not as comprehensive as Jungle Scout’s, and its hourly sales estimate is less accurate.
- Pricing and Ease of Use
Finally, Jungle Scout and Viral Launch have different pricing and ease of use models. Jungle Scout’s pricing is based on the number of features and tools that sellers want to access, with plans ranging from $49 to $399 per month. The software is easy to navigate, with a user-friendly interface and clear instructions.
Viral Launch, on the other hand, has a pricing model based on the number of products that sellers want to track, with plans ranging from $30 to $300 per month. The software can be more challenging to navigate, with a steep learning curve for new users.
Conclusion:
The key takeaway from comparing the key features of Jungle Scout and Viral Launch is that they are both great Amazon seller tools, and each has its strengths, depending on what each user needs. Jungle Scout targets startups and small-scale Amazon businesses that need a tool to monitor sales data, while Viral Launch is an all-in-one solution designed to help Amazon sellers find new product opportunities and increase sales. Overall, when choosing between Jungle Scout and Viral Launch, Amazon sellers should consider their business needs. With this in mind, Jungle Scout or Viral Launch will serve as an excellent investment for an Amazon business hoping to get a higher ROI.
In conclusion, both Jungle Scout and Viral Launch are powerful tools for Amazon sellers looking to improve their product research and optimization. Jungle Scout is better for comprehensive product analysis and tracking, while Viral Launch excels at trending products and keyword research. Ultimately, the choice between Jungle Scout and Viral Launch comes down to the individual seller’s needs and preferences. Based on the features we have analyzed in this blog post, we hope that you can make an informed decision about which software is right for you.
