What is SEO? Similarities Between Organic And Paid Search

Are you just beginning your search engine optimization journey? You’ve heard SEO can drive more customers to your site and help you get higher rankings, but you need to figure out what it does or which areas to concentrate on. Then you’ve come to the right spot. Learn what every digital marketing professional should be aware of about SEO.

What is SEO?

The term SEO refers to search engine optimization. It means, in layman’s terms, making your website more accessible on the first page of search results relevant to your business for search engines like Google, Bing, Yahoo, and many more. For instance, if you run a bicycle store in Atlanta, Georgia, SEO will help potential customers discover your company by searching “bicycle shops in Atlanta.”

Similarities between organic and paid search

It’s not just about the differences. There are a lot of similarities between organic and paid search results:

Keyword research:

It is essential to distinguish between organic and paid search engines. Users must enter keywords in both cases. Therefore, you must conduct keyword research to determine the best keywords for organic search as well as paid search.

Pages of landing:

Both kinds of search require the creation of landing pages. Links to your website are essential for SEO. In the case of Paid search, the landing page could be the same landing page you use for organic search, or it could be a separate, standalone page that is a part of your site.

Traffic:

Traffic generation is the primary objective of both organic and paid search. In addition, both organic and paid traffic have the user’s intent. It means that if someone is looking for information, asking Google an inquiry, or looking for information, they are active and consequently will be more inclined to act after they have found the information.

The three foundations of SEO

As a digital marketer, being able to make your website, brand, or company noticed by search engines is an essential skill, and knowing the way SEO changes will keep you on the highest level. Although SEO constantly changes in tiny ways, its core principles don’t. It is possible to divide SEO into three fundamental elements or pillars that you should be aware of and follow frequently:

Technical Optimization:

Technical Optimization refers to the process of carrying out activities on your website designed to boost SEO but does not relate to content. It usually happens in the background.

On-Page Optimization:

The objective of on-page optimization is to ensure that the content on your website is helpful and user-friendly. It involves focusing on the appropriate keywords in your content. Online content management systems can facilitate this process. Examples of standard content management systems are WordPress, Wix, Drupal, Joomla, Magento, Shopify as well as Expression Engine.

Off-Page Optimization:

Off-page Optimization refers to improving your website’s ranking on search engines through actions unrelated to the website. It is caused mainly by backlinks that can help build your website’s credibility.

Content Marketing

The name implies content marketing is about creating high-quality, top-quality web content.

But what is good content? How can SEO play a role in it?

Every blog post or social media post, information graphics, video, or other content you create should show two characteristics: being informative and timely. The most important thing is a site full of information no one wants to read. But you don’t want the content to be unclear, irrelevant, or irrelevant to what your business is actually about.

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